Exploring the Enchanting Land of Latvia https://www.latvia.eu/
3/2/20241 min read


Where's Latvia?
In the northeastern corner of Europe, Latvia is the center of the three Baltic states, flanked by Estonia and Lithuania. It sits across the sea from Sweden, south of Finland, and just northeast of Germany. Having lived by the banks of the Baltic Sea for several millennia, Latvia is home to restless minds and talented people.
Latvia - a country on a mission
Latvians – people with a mission mindset. The values of nature and innovator spirit historically and today are ingrained in our DNA. We believe that change can start with one person, and when coming together nothing is impossible. No challenge is too great to overcome and our restless nature can move mountains. #missionLatvia is the story of us and what we bring to the world. Join us!
Latvia – a country on a mission
While few in numbers, when faced with adversity, Latvians can move mountains. Resilient, adaptable, and driven – the mission mindset is in our DNA. Just try tell a Latvian they can’t do something. We’ve been told millions of limiting lies – from “you can’t have your own country” to “there’s no way you can beat Canada in ice hockey”. We proved them wrong.
What is the “Mission Approach”?
The “mission approach” involves coordinating action in order to achieve a specific, agreed-upon outcome.
The European Commission has adopted the “mission approach” to address and solve some of the largest challenges of our time, such as beating cancer, addressing climate change, driving digitalisation, and more.
Soon, most countries will be using the “mission approach” to identify and tackle their national priorities.
Latvia’s current mission is to become the headquarters of sustainable innovation
Missions are widely acknowledged to be an effective way to address fundamental challenges, as they bring together people towards a common goal. Missions have always been historically significant – from the discovery of continents to reaching the moon.